Social Media

Social Media Marketing Company Denver: Audience Building

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There are many things for your company to check off on before you can be a premier social media marketing company Denver. One of the most important aspects of social media marketing is audience building. For small businesses seeking to engage audiences via social media, figuring out where to start can be a difficult task. Luckily Green Vine Marketing, a social media marketing company Denver, has you covered.


Social Media Marketing Company Denver: Audience Building Tips

  1. Not all audiences are created equal: Be careful what kind of audience you build, because you will have a responsibility to maintain that audience. You want to be targeting the specific audiences that will use your products or services. The more you can narrow down your audience, the better you can target them for your marketing strategy.
  2. Pick Your Platforms Wisely: Not every business needs a presence on every social platform. Certain businesses will do better on visually engaging sites such as Pinterest and Instagram while others may have more success with Twitter’s 140-character format. Though it’s important to note that visuals generally perform better than text-only posts, regardless of the platform they’re posted on.
  3. Create a community: The biggest appeal of “liking” a brand on Facebook or following your local small business on Twitter is the promise of being in-the-know about events, promotions and special offers or discounts. In addition, social media provides brands with a unique opportunity to show their audiences a behind-the-scenes look of their businesses. Along with a community centric attitude and promoting your pages, it’s important to listen to the fans and followers who take the time to find you online, and take their suggestions or feedback to heart, even if the comments are negative.
  4. Social Media is 24/7: The truth is that your customers are likely going to be online during off-hours like nights and weekends, but the best social media strategy doesn’t shut off completely for hours or days on end. Posting on social platforms on a daily basis, and monitoring comments, retweets, reshares, etc., is one way to engage with your online community. That’s not to say every small business needs to hire round-the-clock surveillance of its social accounts, but going offline completely from non-working hours means you may be missing out on potential business.

Following these tips will ensure that your audience is engaged and invested in your business. For more information on social media marketing and audience building visit

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